NEW! Best Practices for Exhibit Budgeting, Cost Control, and Measuring Value and ROI

Tuesday, September 16, 2025             2:00pm – 3:00pm

Exhibiting is a big investment of time and money. And costs have increased over the last few years. Two important factors every exhibitor needs to address are: 1) Controlling exhibiting costs, and 2) Measuring where you got value and return on investment over time.  Plan now to attend this all-new webinar with the VMX team and tradeshow productivity expert Jefferson Davis of Competitive Edge to learn practical budgeting, cost control and measurement techniques. You will also gain access to FREE cost control and measurement tools to make the task faster and easier. If controlling costs, saving money, stretching your exhibiting dollar and measuring exhibit value and ROI are important to you, this is a webinar - regardless of your exhibiting experience - you cannot afford to miss.

NEW! VMX New Exhibitor Web-Briefing: How to Have a Positive and Productive Exhibiting Experience

Thursday, October 23, 2024               2:00pm – 3:00pm

NAVC wants to make sure all new exhibiting companies have a positive and productive experience. As part of our new exhibitor on-boarding program, we encourage all new exhibiting companies to register for this informative educational web-briefing.  NAVC staff and tradeshow productivity expert, Jefferson Davis of Competitive Edge, share important show and attendee information, “ins and outs” of exhibiting at VMX, and useful knowledge and exhibiting tools and resources critical to your company’s exhibiting success.

NEW! Go for Gold: Achieving Exhibiting Excellence with VMX Partners

Designed for both first-time and returning exhibitors, this session brings together NAVC’s core partners, including Freeman, the Orange County Convention Center, and Honeycomb sustainability team, to help you confidently plan, execute, and elevate your presence at VMX 2026.

How to Increase Brand Awareness & Drive More Booth Traffic

Industry leading expos like VMX provide exhibiting companies with a powerful opportunity to use the before, during and after expo cycle to rapidly increase brand awareness in the Veterinary marketplace while also driving quality face-to-face interaction with Veterinarians. Register now for this all-new webinar that will walk you through the many awareness things you can and should be doing on your own, along with an overview of the VMX advertising and sponsorship programs organized by which marketing objectives they best support and by budget range. This is a “can’t miss” webinar for every exhibiting company wanting to maintain or build brand awareness and drive qualified booth.

How to Make Your VMX Booth Staff a Competitive Advantage

Your VMX exhibit is about getting quality face-to-face contact with veterinary professionals. Only your booth staff can manage this critical part of your exhibiting program.  People use trade shows not only to evaluate products, services and solutions, but equally important, to evaluate the people behind the brands.

If your staff is fully prepared and understands the expectations and needs of veterinary professionals and the unique dynamics of communicating in the challenging exhibiting environment, they will make a huge difference in the quality of your interactions, quality of your leads, your brand impression and ultimately your return on investment.  Make sure your booth staff are fully prepared to put your best foot forward by viewing this exhibit staff training workshop developed by tradeshow productivity expert Jefferson Davis of Competitive Edge. 

Countdown to Exhibitor Success at VMX

What are the critical issues exhibitors need to be thinking about and acting on right now and in the coming weeks? This will be the major question the VMX team and trade show productivity expert Jefferson Davis will help you answer as you prepare for a productive and profitable exhibit.

Improving Trade Show Lead Management for Higher Sales Conversion

*This webinar was recorded in 2019 prior to VMX 2020, but the information is still very relevant to your VMX 2026 exhibiting experience.

“If exhibiting ROI is the name of your game, lead management is your playbook”, says leading trade show productivity expert, Jefferson Davis. Exhibit Survey’s Trade show Trend study reveals an alarming disconnect between exhibitor lead capture and attendee satisfaction with exhibitor follow-up. Failure to effectively manage leads may negatively impact your company’s brand in the marketplace and may be quietly costing your company hundreds of thousands of dollars in unrealized sales revenue. View this highly-informative live webinar to learn insider secrets and best practices for quickly improving lead capture and follow-up practices to achieve better ROI for your company.

Inside YOUR Exhibiting Numbers: Practical Metrics to Measure Exhibiting Performance, Value and ROI

*This webinar was recorded in 2019 prior to VMX 2020, but the information is still very relevant to your VMX 2026 exhibiting experience.

“It’s hard to improve what you don’t measure”, says Jefferson Davis, leading trade show productivity expert. If you’re under pressure to justify your trade show spend and/or looking for ways to improve your performance, value and ROI, you will not want to miss this all new exhibitor webinar. You’ll learn easy-to-apply metrics you can use for your next show and receive a FRE measurement tool that will help you quickly apply the metrics for VMX.

Stand Out Exhibit Examples From Previous Editions of VMX:

As a value-added exhibitor service, VMX 2024 provided new exhibiting companies, advertisers and sponsors with the TSE Gold 100 award winning E3 Exhibiting Effectiveness Evaluation.

Planning:

Promoting Your Exhibit:

Exhibit:

Staffing:

Lead Management:

Measurement:

NAVC made special arrangements with Jefferson Davis, America’s leading exhibiting productivity expert. You can submit questions on any exhibiting topic. Mr. Davis and/or his team of trade show experts will respond personally within 24 hours. Submit your question now!