NEW! VMX NEW Exhibitor Web-Briefing: How to Have a Positive and Productive Exhibiting Experience

Thursday, October 24, 2024 | 2:00pm – 3:00pm

NAVC wants to make sure all new exhibiting companies have a positive and productive experience. As part of our new exhibitor on-boarding program, we encourage all new exhibiting companies to register for this informative educational web-briefing. NAVC staff and tradeshow productivity expert, Jefferson Davis of Competitive Edge, share important show and attendee information, “ins and outs” of exhibiting at VMX, and useful knowledge and exhibiting tools and resources critical to your company’s exhibiting success.

How to Increase Brand Awareness & Drive More Booth Traffic

Industry leading expos like VMX provide exhibiting companies with a powerful opportunity to use the before, during and after expo cycle to rapidly increase brand awareness in the Veterinary marketplace while also driving quality face-to-face interaction with Veterinarians. Register now for this all-new webinar that will walk you through the many awareness things you can and should be doing on your own, along with an overview of the VMX advertising and sponsorship programs organized by which marketing objectives they best support and by budget range. This is a “can’t miss” webinar for every exhibiting company wanting to maintain or build brand awareness and drive qualified booth.

How to Make Your VMX Booth Staff a Competitive Advantage

Your VMX exhibit is about getting quality face-to-face contact with veterinary professionals. Only your booth staff can manage this critical part of your exhibiting program.  People use trade shows not only to evaluate products, services and solutions, but equally important, to evaluate the people behind the brands.

If your staff is fully prepared and understands the expectations and needs of veterinary professionals and the unique dynamics of communicating in the challenging exhibiting environment, they will make a huge difference in the quality of your interactions, quality of your leads, your brand impression and ultimately your return on investment.  Make sure your booth staff are fully prepared to put your best foot forward by registering for this exhibit staff training workshop developed by tradeshow productivity expert Jefferson Davis of Competitive Edge. 

How to Tackle the Top Challenges Facing Exhibitors Right Now

As trade shows fully re-open in the wake of the pandemic and inflation, what are the top concerns and challenges exhibitors are voicing right now? Based on polling exhibitors in live webinars and conducting LinkedIn research, trade show productivity expert Jefferson Davis is keeping the pulse on the top challenges exhibitors are voicing with regard to live expos. Watch this insightful webinar to learn practical strategies and techniques you can apply and pick up information from the VMX team to help you prepare for success at VMX 2025

Countdown to Exhibitor Success at VMX

What are the critical issues exhibitors need to be thinking about and acting on right now and in the coming weeks? This will be the major question the VMX team and trade show productivity expert Jefferson Davis will help you answer as you prepare for a productive and profitable exhibit.

Improving Trade Show Lead Management for Higher Sales Conversion

*This webinar was recorded in 2019 prior to VMX 2020, but the information is still very relevant to your VMX 2025 exhibiting experience.

“If exhibiting ROI is the name of your game, lead management is your playbook”, says leading trade show productivity expert, Jefferson Davis. Exhibit Survey’s Trade show Trend study reveals an alarming disconnect between exhibitor lead capture and attendee satisfaction with exhibitor follow-up. Failure to effectively manage leads may negatively impact your company’s brand in the marketplace and may be quietly costing your company hundreds of thousands of dollars in unrealized sales revenue. View this highly-informative live webinar to learn insider secrets and best practices for quickly improving lead capture and follow-up practices to achieve better ROI for your company.

Inside YOUR Exhibiting Numbers: Practical Metrics to Measure Exhibiting Performance, Value and ROI

*This webinar was recorded in 2019 prior to VMX 2020, but the information is still very relevant to your VMX 2025 exhibiting experience.

“It’s hard to improve what you don’t measure”, says Jefferson Davis, leading trade show productivity expert. If you’re under pressure to justify your trade show spend and/or looking for ways to improve your performance, value and ROI, you will not want to miss this all new exhibitor webinar. You’ll learn easy-to-apply metrics you can use for your next show and receive a FRE measurement tool that will help you quickly apply the metrics for VMX.

Stand Out Exhibit Examples From Previous Editions of VMX:

As a value-added exhibitor service, VMX 2024 provided new exhibiting companies, advertisers and sponsors with the TSE Gold 100 award winning E3 Exhibiting Effectiveness Evaluation.

Planning:

Promoting Your Exhibit:

Exhibit:

Staffing:

Lead Management:

Measurement:

NAVC made special arrangements with Jefferson Davis, America’s leading exhibiting productivity expert. You can submit questions on any exhibiting topic. Mr. Davis and/or his team of trade show experts will respond personally within 24 hours. Submit your question now!