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Make a major impact on thousands of veterinary professionals by showcasing your products at VMX, formerly the NAVC Conference.

Discover the incredible sponsorship and advertising opportunities available, and find the perfect fit for your brand.

Print Advertising

Preliminary Program Guide

This guide will be delivered to 110,000 Veterinarian professionals this summer to jump-start their planning for VMX. It will outline CE Symposiums and Industry Sessions, hotel and Orange County Convention Center information, registration, evening events and so much more!

Circulation: 110,000 printed and digital copies
Space Reserved By: July 1
Artwork Due: July 13

Sneak Peek VMX Guide

The VMX Sneak Peek & Highlights Guide will be poly bagged with our newest publication, Today’s Veterinary Business, and will reach over 56,900 attendees in the late fall. This guide will provide a chance for you to reach attendees before they ever step foot in the Convention Center.

Circulation: 56,900
Space Reserved By: October 1
Artwork Due: October 12

Official Program Guide

Thousands of attendees check out this reference guide each day to locate VMX event schedules and speakers, along with Expo Hall booths. Make sure your products and booth(s) are prominently featured!

Circulation: 13,000
Space Reserved By: November 1
Artwork Due: November 15

Expo Hall Pocket Map

Our handy pocket sized map of the expo hall will help attendee navigate the many great things the hall has to offer. As a sponsor, your booth and your logo will be included on the map to recognize your company as the sponsor. You will also receive an ad spot on the back section of the map.

Circulation: 10,500
Space Reserved By: November 1
Artwork Due: November 15

Inside VMX Newspaper

While on-site, attendees reach for our daily INSIDE VMX Newspaper to learn about upcoming events as well as to read about exciting updates in the industry. Did you know you can purchase a 400 word article? That’s right, grab your target audience’s attention first thing in the morning as they sip a cup of joe and read the newspaper.

Circulation: 14,000


This coupon booklet is the hit of every show. There is no better way to promote your booth specials, raffles and giveaways. Be sure to reserve your ad space by November 15th because artwork is due December 1st.

Circulation: 10,000
Space Reserved By: November 15
Artwork Due: November 30

Digital Advertising

Inside VMX Newspaper

The NAVC offers both digital and print ad options in our daily newspaper, INSIDE VMX. Our digital version is sent to our full subscriber base, not just on-site attendees!

Circulation: 51,000
Space Reserved By: December 1
Artwork Due: December 15

Customized eBlast

Customize an email message to promote your company, products and service. eBlasts are sent to our VMX registrant list of ~11,000. Space is very limited, contact us today to lock in your desired delivery date.

Average Open Rate of 23%
Average CTR of 7%

Better Care Weekly eNewsletter

Include your sponsored content in our weekly newsletter that goes to 73,000 veterinary professionals and includes the latest news, hear from industry voices and learn more about upcoming events from the NAVC.

Average Open Rate of 18.1%
Average CTR of 5.6%

NAVC.com Banner Ads

NAVC.com averages 30K visits a month and spikes to over 63K during the month of our VMX event. We offer both run of site and run of conference options.

Monthly Website Visits (year round): 30,000/month
Monthly Website Visits (month prior and month of Conference): 63,000
CTR (year round): .16%
CTR(Conference timing): .36%
Artwork Due: 14 days prior to delivery date

Booth Traffic Drivers


Inserted into every attendee’s document bag and distributed during check-in, the NAVC RealDeals book is compact and portable and ensures your message doesn’t get lost in the crowd. Easy to find and alphabetized by company, these coupons are a great way to bring more prospects and more business to your booth.

Circulation: 10,000
Space Reserved By: November 15
Artwork Due: November 30

Bag Inserts

Place your brand in the bags and hands of each VMX attendee with a bag insert. Bag inserts can be so much more than a detail sheet! Attendees love branded giveaways. Ask your SAM for suggestions! (Sorry, no coffee mugs or water bottles)

Circulation: 10,000
Space Reserved By: November 15
Artwork Due: November 30 / Inserts must be received in-house by December 28

Passport Program

Each VMX attendee has the opportunity to win big prizes through the VMX Passport Program, including trips, Apple products and a car! To be eligible to win, attendees must acquire a “stamp” from each of the sponsoring booths in the Expo Hall. The Passport is a highly sought-after sponsorship opportunity for driving traffic to your booth and creating a buzz of excitement within the Expo Hall. There are only 26 spaces available, so confirm your spot today.

Coffee Vouchers

Attendees LOVE coffee. In order to meet their overwhelming cries for more, there will be paid coffee stations throughout the convention center. As a coffee sponsor, you can purchase coffee vouchers to be distributed at your booth and redeemed at one of the many coffee stations throughout the OCCC.

Postal Mailing List

Reach registrants before they arrive in Orlando to inform them of your event activities. The NAVC makes our postal mailing list available December 3. Artwork must be approved by the NAVC prior to receiving the list. This list is intended for a one time use only postal mailer.

*All artwork must be approved by the NAVC prior to printing/production. List will be made available by December 3. Restrictions may apply. Please submit a sample for approval before printing/producing your item.

New Product Launches

New Product Gallery

The New Product Gallery features up to 20 of the latest innovations at a glance. Each year, veterinary companies with new offerings may reveal products in the New Product Gallery, which is prominently displayed in the Expo Hall. These products are also featured within the VMX Mobile App and on NAVC.com.

Learning Theater

Located in the center of the OCCC Expo Hall, the NAVC Central Learning Theater is a perfect venue for sharing an impactful message during exhibit hours. Presentations are 45 minutes.

Bag Inserts

Place your brand in the bags and hands of each VMX attendee with a bag insert.

Circulation: 10,000

Educational Sponsorships

General Program Half and Full Day Sponsor

Sponsor a half day or full day block of programs compiled by the NAVC program committee — and receive recognition in thought leadership as a result.

Industry Program Half and Full Day Sponsor

Our Industry Program Sessions are the learning sessions within the main program each day, in which industry partners recommend content and speakers. This is a limited offering, so please contact us right away if you’d like to discuss how your company can get involved and gain visibility.

Industry Breakfast, Lunch or Evening Sponsor

Some of our industry-sponsored breakfast, lunch or evening sessions can be product oriented (limited). Ask us about this opportunity to provide product demos, a Q&A session and more.

Learning Theater

Located in the center of the OCCC Expo Hall, the NAVC Central Learning Theater is a perfect venue for sharing an impactful message during exhibit hours.

Speciality Programming
  • Leadership Tracks
  • Technician Program
  • Practice Management

Participants explore challenging, real cases with peers while earning veterinary CE credit hours. Our NAVC Rounds are 2-hour, case-based sessions led by noted experts who explore the management of their most unusual or challenging patients. Participants are encouraged to engage in free-flowing discussions where they can dig into the details. As a sponsor, your company name/logo is prominently displayed in support of these sessions.

Meet the Professor Luncheons

A popular, long-standing VMX tradition includes leisurely 90-minute scholarly exchanges with leading clinicians and like-minded colleagues. In an intimate and relaxed setting, participants have a chance to tap into expert consultations and make invaluable contacts. As a sponsor, your company will be appreciated for your support of this unique opportunity for veterinary professionals.

Hands-on Workshop Sponsorship

Registrants roll up their sleeves and learn by doing at the 30+ VMX Hands-on Workshop sessions. Attendees learn under the expert guidance of seasoned instructors, using all the tools and supplies needed, and within the time and space to acquire the right skills to perform specialized procedures on their own. Sponsorship opportunities include major sponsorship as well as donated equipment and supplies, which allow participants to “see for themselves” how your equipment can help them.

Hospital Design

Our 2-day Hospital Design Workshop presents the latest advancements for better care. Attendees participate in interactive panel discussions with experts in all areas of hospital design, including architects, builders and financing pros. As a sponsor, your company name/logo is prominently displayed in all promotions and at the workshop venue.

Branding Opportunities

Contact your NAVC Strategic Account Manager (SAM) about these opportunities.

  • Recreational Events – Yoga, Zumba, 5K Fun(d) Run, Golf
  • Attendee Must Haves – Bags, Lanyards, Badges, Notepads and Pen, Welcome Gift, Passport, RealDeal Booklet, Mobile App, Plush Animal, WiFi
  • Attendee Food & Beverage Options- Deli, Coffee Breaks, Coffee Vouchers
  • Entertainment – Opening Ceremony, Concert, General Session, Big Game and Finale Party
  • Hotel Branding – Room Drops and Room Keys
  • Expo Hall Specialty Areas – New Product Gallery, Nurse Lounge, Health & Wellness Center

Request Pricing

Important Dates and Deadlines


Brand Guidelines

To ensure that your artwork is approved quickly, be sure to follow the NAVC branding guidelines. Visit our brand identity page to download logos and review our brand identity guide. This guide outlines the appropriate usage of the NAVC brand elements for all mediums.

Brand Guidelines & Logos


Please review our Sponsor / Advertiser Cancellation Policy.

Important Resources

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