This year’s VETTY Awards® winners announced at VMX 2023

This year’s “pick of the litter” VETTY Awards® winners were revealed at the 40th Annual Veterinary Meeting & Expo, VMX 2023

ORLANDO, FL – January 17, 2023 – The winners of The VETTY Awards®, the only creative competition dedicated to recognizing marketing excellence in the animal healthcare industry, were announced this week at VMX 2023, presented by the North American Veterinary Community (NAVC).

The grand prize winners this year were:

  • BEST IN SHOW (FOR-PROFIT) AWARD: “Itty Bitty Invaders” in the Television Commercial category by Zoetis and Fingerpaint Group
  • BEST IN SHOW (NON-PROFIT) AWARD:  “Spirit of Service New Horizon Ranch” in the Public Service Video category by Animal Health Corridor and JNA
  • LARGE ANIMAL AWARD: “It’s Just Who We Are” Unconditional Campaign in the Large Animal Campaign category by Merck Animal Health – Equine and Stewart
  • NAVC SPOTLIGHT AWARD: “Press Play” in the Social Media Campaign, Consumer category by Pet Paradise and 5ivecanons
    1. “Dirty Laundry” in the Veterinary Professional Education Video category by Veterinary System Services and Veteos
    2. IndeVets Integrated Campaign in the Integrated Campaign B2B/Trade category by IndeVets and J2
    3. VCA Pride in a Box in the Direct Mail B2B/Trade category by VCA Animal Hospitals and ZED Graphic Communications

2023 VMX Vetty Awards

NAVC CEO Gene O’Neill presents the VETTY Awards® during the VMX 2023 award night

The NAVC, the world’s leading not-for-profit dedicated to supporting the global veterinary health community, introduced The VETTYs awards® competition in 2017 to recognize and reward the marketing excellence that helps fuel the rapidly growing animal health industry, which generates over $114 billion in revenue in the U.S. alone each year.

“There were so many wonderfully innovative and creative entries this year. There is a reason that the VETTY Awards remain a highlight of our annual VMX conference. Each one of the competing organizations this year demonstrated the vitality of the animal health industry,” said NAVC CEO Gene O’Neill. “These winners are truly the ‘pick of the litter’ and capture the talent and creativity across our industry in supporting the veterinary profession and promoting products and services that help animals everywhere live better, longer lives.”

This year’s competition was the “cat’s meow” with more than 260 entries - the highest number of entries since the 2018 competition. Entries consisted of advertising, public relations, digital, social, design, events, promotions, educational materials and more developed to promote animal health industry contributions designed to keep our furry, featured and scaly friends healthy and happy. Entrants included agencies and companies in pet pharmaceuticals, foods, diagnostic equipment, professional associations, advocacy groups, architectural design and more. Each entry was reviewed by a judging panel comprised of leaders in the creative marketing field.

This year’s grand prize winners demonstrated the diversity of animal healthcare and covered relevant topics to the industry today, including the importance of diversity, equity and inclusion inside clinics; the solid foundation of belonging to a veterinarian network; the unconditional commitment of one company to provide quality veterinary medicine and services to the equine community; the power of therapeutic horseback riding; an energetic view of quality pet boarding and veterinary care; an exciting and memorable look at flea control and even a humorous look at the important role of doing laundry inside a veterinary office.

The VETTY Awards® competition’s gold, silver and bronze awards were revealed to expo attendees via a large display in VMX’s exhibit hall. The top grand prize winners, including Best In Show (For-Profit), Best In Show (Nonprofit), Judges Awards, Large Animal Award, and the NAVC Spotlight winner, were announced live on-stage prior to the start of VMX’s traditional Monday concert presented by Merck Animal Health and featuring Grammy Award-winning Lady A.

VMX is the world’s largest and most comprehensive global veterinary education conference. Its industry-leading scientific sessions and hundreds of hours of continuing education led by the world’s most renowned veterinary leaders draw animal healthcare professionals from all over the world each year. It also incorporates one of the largest veterinary industry expos as well as world-class entertainment and networking events.

To learn more about The VETTY Awards® or to see visuals of the winning entries, visit For more information about NAVC, visit

About the NAVC

The North American Veterinary Community (NAVC) is a nonprofit organization dedicated to supporting and advancing veterinary professionals worldwide. The world’s leading provider of veterinary continuing education, the NAVC delivers essential training, tools and resources for veterinary professionals to stay abreast of advances in animal medicine and provide the best medical care for animals everywhere. Through its commitment to innovation and excellence, the NAVC has developed a diverse portfolio of products and services, including: educational events, headlined by VMX, the world’s largest, most comprehensive continuing education conference and launchpad for new products and innovations within the veterinary industry; a robust digital platform for virtual learning and engagement; the veterinary industry’s largest and award-winning portfolio of trade publications; and an advocacy arm which unites the veterinary community and pet lovers. The NAVC was founded in 1982 and is headquartered in Orlando, FL. Since 2017, the NAVC has been recognized annually as one of the Top Workplaces by the Orlando Sentinel. To learn more about the NAVC’s products and brands, visit To see our schedule of upcoming events, visit

MEDIA CONTACT: Robin Pence | [email protected] | M: +1.352.317.8651