VMX Virtual Expo Hall utilizes advanced simulation and gamification technology enabling companies to connect and engage with its community 24/7/365


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The North American Veterinary Community (NAVC) today announced the opening of the Zoetis VMX Virtual Expo Hall booth, providing year-round opportunities for veterinary professionals to engage with and learn about the company’s new products, diagnostics and treatment options within the NAVC’s state-of-the art VMX Virtual Expo Hall.


Veterinary industry professionals who look forward to exploring Zoetis’ immersive exhibit booth each year at the world’s leading veterinary conference — the Veterinary Meeting and Expo (VMX) — won’t have to wait until January to engage with the industry-leading healthcare company regarding its newest products and continuing education programs. They can now visit Zoetis’ booth 24/7, all year-long, at the VMX Virtual Expo Hall.

“We are thrilled to join the VMX Virtual Expo Hall, which is an ideal platform to expand Zoetis’ presence to customers all year long,” said Melissa Decker, Vice President, U.S. Petcare Marketing at Zoetis. “It provides the opportunity to share our immersive exhibit content and helpful resources, to generate new content each month, and to offer free continuing education across Therapeutics, Preventatives and Diagnostics.”

Zoetis’ custom-designed virtual expo booth will serve as a go-to source for veterinary professionals to dive deeper and stay current on feline medicine, dermatology, point-of-care testing and new products as they become available throughout the year. Zoetis is placing particularly strong emphasis on continuing education (CE), adding new topics each month. Interactive content will be updated monthly within the virtual platform.

“VMX is the veterinary industry’s premier annual conference where the world’s leading veterinary organizations launch and showcase their products and services each year,” said Gene O’Neill, NAVC CEO. “The VMX Virtual Expo Hall expands the reach of VMX all year long and provides innovative ways for companies to engage with their customers and provide new opportunities for veterinary professionals to explore their products and services no matter where they are. Having Zoetis join our VMX Virtual Expo Hall further enriches the experience for all.”

The VMX Virtual Expo Hall is an immersive and interactive platform that uses advanced simulation and gamification technology to recreate and capture the experience of being at a live trade show event. It supplements VMX by expanding its renowned expo hall 24/7, every day of the year. Visitors digitally move through the VMX Expo Hall and experience the entirety of an exhibiting company’s virtual booth, talk live with company representatives, view and download content into their “virtual backpack,” watch webinars and videos and even load up on all the free giveaways.

Zoetis joins many other animal health companies who also have virtual booths within the VMX Virtual Expo Hall.

The NAVC launched VMX Virtual Expo Hall in January of this year at VMX 2020. VMX 2021 will take place both live in Orlando and, for the first time, virtually anywhere.

VMX Virtual Expo Hall was developed and is being managed by the award-winning global and simulation technology company, Simulocity, LLC. The NAVC provides continuing education and training to more than 500,000 veterinary professionals each year through a variety of initiatives. VMX, its largest program, was recognized as one of the Trade Show Executive Gold 100 and Trade Show Executive’s Fastest 50 in 2019.