Announcing the 2022 Vettys® Award Winners

Animal health’s creative marketing award winners were 

revealed at the 39th Annual Veterinary Meeting & Expo, VMX 2022


ORLANDO, FL — January 19, 2022 — The winners of The VETTY Awards, the creative marketing competition dedicated to animal health advertising, design, digital, experiential and social marketing, were revealed this week at VMX 2022, presented by the North American Veterinary Community (NAVC).

The competition is open to marketing campaigns for products and services that support the animal health community, including pharmaceuticals, pet foods, diagnostic equipment, professional associations, pet advocate organizations, and more.

This year’s competition included entries from 2020 and 2021 after the 2020 VETTYs Award was put on hold due to COVID-19.

“There were so many wonderfully creative and inventive entries this year,” said NAVC CEO Gene O’Neill. “It’s inspiring to know that not even lockdowns or working remotely could dampen the community’s creative spark. Instead, these companies and agencies rose to the challenge, and deserve tremendous accolades for achieving all they did.”

The competition featured several new categories dedicated to some of the marketing evolution that took place during the initial pandemic lockdown, including awards for virtual events.

The top prizes, including Best In Show (For-Profit), Best In Show (Non-Profit), Judges Awards, Large Animal Award, and the NAVC Spotlight winner were announced live on-stage prior to the start of VMX’s traditional Monday concert presented by Merck Animal Health. 

The Grand Prize Winners were:

  • BEST IN SHOW (FOR-PROFIT) AWARD: Situations, Stressors & Suggestions Mental Wellness (video) Series from Royal Canin and their agency partner LIBRIX
  • BEST IN SHOW (NON-PROFIT) AWARD: Penn Vet New Bolton Center Holiday Message 2020 Public Service Video from The University of Pennsylvania School of Veterinary Medicine
  • NAVC SPOTLIGHT AWARD: Good Vibes Concert Series from P3 Veterinary Partners and Starshot Studios
  • LARGE ANIMAL AWARD: Cattle Animated Videos from Merck Animal Health/SAFE-GUARD & RALGRO and Signal Theory
  • ‘More Than Medicine’ integrated campaign from Boehringer Ingelheim and Wunderman Thompson 
  • Curby’s Curbside Games app by CareCredit and Stephens & Associates
  • “Your Pet Does A Lot for You Too” video from Nationwide and Veteos 

The competition’s Gold, Silver and Bronze awards were revealed to expo attendees via a large display in VMX’s exhibit hall.

The NAVC, the world’s leading not-for-profit association dedicated to supporting the global veterinary health community, introduced THE VETTYs in 2017 to recognize and reward the marketing excellence that helps fuel the rapidly growing animal health industry, which generates over $10 billion in revenue in the US alone each year. 

About the NAVC 

The North American Veterinary Community (NAVC) is a nonprofit organization dedicated to supporting and advancing veterinary professionals worldwide. The world’s leading provider of veterinary continuing education, the NAVC delivers essential training, tools and resources for veterinary professionals to stay abreast of advances in animal medicine and provide the best medical care for animals everywhere. Through its commitment to innovation and excellence, the NAVC has developed a diverse portfolio of products and services, including educational events, headlined by VMX, the world’s largest, most comprehensive continuing education conference and launchpad for new products and innovations within the veterinary industry; a robust digital platform for virtual learning and engagement; the veterinary industry’s largest and award-winning portfolio of trade publications; and an advocacy arm which unites the veterinary community and pet lovers. The NAVC was founded in 1982 and is headquartered in Orlando, FL. Since 2017, the NAVC has been recognized annually as one of the Top Workplaces by the Orlando Sentinel. To learn more about NAVC’s products and brands, visit To see our schedule of upcoming events, visit