Exhibitor Success And ROI Center
Welcome to the NAVC Family! We view our relationship with you and your company as a long-term partnership. Our objective is to achieve your goals and grow your business through our industry-leading event.
Exhibiting costs are rising. Attendee behaviors are shifting. Executive management is pressing you for tradeshow cost justification and ROI. And, if you’re like most, you haven’t received a single hour of exhibiting education, and don’t have a lot of time to seek it out.
The VMX Exhibitor Success and ROI Center is your FREE, on-demand, 24/7 exhibiting knowledge resource to give you answers to your most pressing exhibiting challenges, expand your exhibiting know-how, and improve your company’s exhibiting performance and ROI.
Follow this proven 5-step exhibitor success program that’s been developed and refined over 30 years. Created by America’s leading tradeshow productivity expert, Jefferson Davis of Competitive Edge. As a VMX exhibitor, you have FREE unlimited access to the ideas and strategies his clients pay $10,000 and more for. Please take advantage of these powerful resources.
STEP 1. Download Implementation & Management Tools:
- 16 Week Tradeshow Planning & Management Tool
- Exhibit Budgeting & Cost Control Tool
- VMX Exhibit & Financial Performance Metrics
STEP 2. Do 5 Strategic Planning Exercises at Target Dates:
- Define Your Outcomes –By October 13, 14 weeks prior to VMX
- Identify and Attract Your Ideal Visitor –By November 3, 11 weeks prior to VMX
- Managing Your Visitors Experience –By November 10, 10 weeks prior to VMX
- Lead Management –By November 24, 8 weeks prior to VMX
- Measure Your Performance & ROI – By December 8, 6 weeks prior to VMX
STEP 3. Learn and Fill Knowledge Gaps by Watching New Webinars:
VMX New Exhibitor Web-Briefing: How to Have a Positive and Profitable Exhibiting Experience
NAVC wants to make sure all new exhibiting companies have a positive and productive experience. As part of our new exhibitor on-boarding program, we require all new exhibiting companies to participate in an informative educational web-briefing. NAVC staff and tradeshow productivity expert, Jefferson Davis of Competitive Edge, share important show and attendee information, “ins and outs” of exhibiting at VMX, and useful knowledge and exhibiting tools and resources critical to your company’s exhibiting success.
Improving Visibility & Driving Qualified Booth Traffic: How to Attract Enough of the Right Attendees to Your VMX Exhibit
Competition for attendees’ time in the exhibit hall is fierce. The battle is won in the days and weeks leading up to show time. Today, no exhibitor of any size can afford to just show up and hope the right attendees find their exhibit. Effectively pre-marketing your exhibit is a “must do” to build your brand and get your fair share of qualified booth traffic. Join preeminent tradeshow expert, Jefferson Davis of Competitive Edge, who will walk you through an eight-step pre-show marketing planning process that will put your company “in the mind” and “on the agenda” of enough of the right VMX attendees.
STEP 4. Learn & Fill Knowledge Gaps by Reading Critical Success Tips & Topical White Papers:
- Planning to Win-Exhibiting by Objectives
- VMX19 Improving Exhibiting Effectiveness
- VMX Glossary of Exhibiting Terms
Promoting Your Exhibit:
STEP 5. Use the “Ask the Tradeshow Experts” email Q&A
NAVC made special arrangements with Jefferson Davis, America’s leading tradeshow productivity expert. You can submit questions on any exhibiting topic. Mr. Davis and or his team of tradeshow experts will respond personally within 48 hours.