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Exhibitor Success And ROI Center

Welcome to the NAVC Exhibiting Family! We view our relationship with you and your company as a long-term partnership. Our objective is to achieve your goals and grow your business through our industry-leading event.

The VMX Exhibitor Success and ROI Center is your FREE, on-demand, 24/7 exhibiting knowledge resource to give you answers to your most pressing exhibiting challenges, expand your exhibiting know-how and improve your company’s exhibiting performance and ROI.

Follow this proven 5-step exhibitor success program that’s been developed and refined over 30 years, created by America’s leading tradeshow productivity expert, Jefferson Davis, of Competitive Edge. As a VMX exhibitor, you have FREE unlimited access to the ideas and strategies his clients pay $10,000 and more for. Please take advantage of these powerful resources!

STEP 1: Download Implementation & Management Tools

  1. 16 Week Tradeshow Planning & Management Tool
  2. Exhibit Budgeting & Cost Control Tool
  3. VMX Exhibit & Financial Performance Metrics

STEP 2: Do 5 Strategic Planning Exercises at Target Dates

  1. Define Your Outcomes – By October 16, 13 weeks prior to VMX
  2. Identify and Attract Your Ideal Visitor – By October 31, 11 weeks prior to VMX
  3. Managing Your Visitors Experience – By November 7, 10 weeks prior to VMX
  4. Lead Management – By November 21, 8 weeks prior to VMX
  5. Measure Your Performance & ROI – By December 5, 6 weeks prior to VMX

STEP 3: Learn and Fill Knowledge Gaps by Watching New Webinars

Improving Tradeshow Lead Management for Higher Sales Conversion

When: Tuesday, November 12, 2019 (2:00 – 2:45 PM EST)

“If exhibiting ROI is the name of your game, lead management is your playbook”, says leading tradeshow productivity expert, Jefferson Davis. Exhibit Survey’s Tradeshow Trend study reveals an alarming disconnect between exhibitor lead capture and attendee satisfaction with exhibitor follow-up. Failure to effectively manage leads may negatively impact your company’s brand in the marketplace and may be quietly costing your company hundreds of thousands of dollars in unrealized sales revenue. Register for this highly-informative live webinar to learn insider secrets and best practices for quickly improving lead capture and follow-up practices to achieve better ROI for your company.

Watch Now

NOTES: Download Webinar Notes

Inside YOUR Exhibiting Numbers: Practical Metrics to Measure Exhibiting Performance, Value and ROI

When: Wednesday, December 11, 2019 (2:00 – 2:45 PM EST)

“It’s hard to improve what you don’t measure”, says Jefferson Davis, leading tradeshow productivity expert. If you’re under pressure to justify your tradeshow spend and/or looking for ways to improve your performance, value and ROI, you will not want to miss this all new exhibitor webinar. You’ll learn easy-to-apply metrics you can use for your next show and receive a FREE measurement tool that will help you quickly apply the metrics for VMX.

Watch Now

NOTES: Download Webinar Notes

VMX New Exhibitor Web-Briefing: How to Have a Positive and Profitable Exhibiting Experience

Listen to Webinar Recording

NAVC wants to make sure all new exhibiting companies have a positive and productive experience. NAVC staff and tradeshow productivity expert, Jefferson Davis of Competitive Edge, share important show and attendee information, “ins and outs” of exhibiting at VMX, and useful knowledge and exhibiting tools and resources critical to your company’s exhibiting success.*

*This webinar was recorded in 2018 prior to VMX 2019, but the information is still very relevant to your VMX 2020 exhibiting experience.

Improving Visibility & Driving Qualified Booth Traffic: How to Attract Enough of the Right Attendees to Your VMX Exhibit

Listen to Webinar Recording

Competition for attendees’ time in the exhibit hall is fierce. The battle is won in the days and weeks leading up to show time. Today, no exhibitor of any size can afford to just show up and hope the right attendees find their exhibit. Effectively pre-marketing your exhibit is a “must do” to build your brand and get your fair share of qualified booth traffic. Join preeminent tradeshow expert, Jefferson Davis of Competitive Edge, who will walk you through an eight-step pre-show marketing planning process that will put your company “in the mind” and “on the agenda” of enough of the right VMX attendees.*

*This webinar was recorded in 2018 prior to VMX 2019, but the information is still very relevant to your VMX 2020 exhibiting experience.

STEP 4: Learn & Fill Knowledge Gaps by Reading Critical Success Tips & Topical White Papers


Promoting Your Exhibit



Lead Management


STEP 5.  Use the “Ask the Tradeshow Experts” email Q&A

NAVC made special arrangements with Jefferson Davis, America’s leading tradeshow productivity expert. You can submit questions on any exhibiting topic. Mr. Davis and or his team of tradeshow experts will respond personally within 48 hours.

Submit your question now!

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