STEP 1: Download Management & Measurement Tools

1. 16 Week Trade Show Planning Tool (Excel spreadsheet)
2. Exhibiting Cost Control Tool (Excel spreadsheet)
3. Exhibit & Financial Performance Metrics Tool (Excel spreadsheet)

STEP 2: Do 5 Strategic Planning Exercises at Target Dates

1. Define Your Outcomes – 13 weeks prior
2. Identify & Attract Your Ideal Visitor – 11 weeks prior
3. Managing Your Visitor’s Experience – 10  weeks prior
4. Lead Management – 8 weeks prior
5. Measure Your Performance & ROI -  6 weeks prior

STEP 3: Learn and Fill Knowledge Gaps by Watching On-Demand Webinars

NEW! VMX NEW Exhibitor Web-Briefing: How to Have a Positive and Productive Exhibiting Experience

Tuesday, September 26, 2023 | 2:00pm – 3:00pm

NAVC wants to make sure all new exhibiting companies have a positive and productive experience.  As part of our new exhibitor on-boarding program, we encourage all new exhibiting companies to register for this informative educational web-briefing.  The VMX team and tradeshow productivity expert, Jefferson Davis of Competitive Edge, share important show and attendee information, “ins and outs” of exhibiting at VMX, and useful knowledge and exhibiting tools and resources critical to your company’s exhibiting success.

NEW! How to Increase Brand Awareness & Drive More Booth Traffic

Industry leading expos like VMX provide exhibiting companies with a powerful opportunity to use the before, during and after expo cycle to rapidly increase brand awareness in the Veterinary marketplace while also driving quality face-to-face interaction with Veterinarians.  Register now for this all-new webinar that will walk you through the many awareness things you can and should be doing on your own, along with an overview of the VMX advertising and sponsorship programs organized by which marketing objectives they best support and by budget range. This is a “can’t miss” webinar for every exhibiting company wanting to maintain or build brand awareness and drive qualified booth.

How to Tackle the Top Challenges Facing Exhibitors Right Now

As trade shows fully re-open in the wake of the pandemic and inflation, what are the top concerns and challenges exhibitors are voicing right now?  Based on polling exhibitors in live webinars and conducting LinkedIn research, trade  show productivity expert Jefferson Davis is keeping the pulse on the top challenges exhibitors are voicing with regard to live expos. Watch this insightful webinar to learn practical strategies and techniques you can apply and pick up information from the VMX team to help you prepare for success at VMX 2024

Countdown to Exhibitor Success at VMX

What are the critical issues exhibitors need to be thinking about and acting on right now and in the coming weeks?  This will be the major question the VMX team and trade  show productivity expert Jefferson Davis will help you answer as you prepare for a productive and profitable exhibit.

Improving Visibility & Driving Qualified Booth Traffic:  How to Attract Enough of the Right Attendees to Your VMX Exhibit

*This webinar was recorded in 2018 prior to VMX 2019, but the information is still very relevant to your VMX 2024 exhibiting experience.

Competition for attendees’ time in the exhibit hall is fierce.  The battle is won in the days and weeks leading up to show time. Today, no exhibitor of any size can afford to just show up and hope the right attendees find their exhibit.  Effectively pre-marketing your exhibit is a “must do” to build your brand and get your fair share of qualified booth traffic.  Preeminent trade show expert, Jefferson Davis of Competitive Edge, will walk you through an eight-step pre-show marketing planning process that will put your company “in the mind” and “on the agenda” of enough of the right VMX attendees.

Improving Trade Show Lead Management for Higher Sales Conversion

*This webinar was recorded in 2019 prior to VMX 2020, but the information is still very relevant to your VMX 2024 exhibiting experience.

“If exhibiting ROI is the name of your game, lead management is your playbook”, says leading trade show productivity expert, Jefferson Davis. Exhibit Survey’s Trade show Trend study reveals an alarming disconnect between exhibitor lead capture and attendee satisfaction with exhibitor follow-up.  Failure to effectively manage leads may negatively impact your company’s brand in the marketplace and may be quietly costing your company hundreds of thousands of dollars in unrealized sales revenue. View this highly-informative live webinar to learn insider secrets and best practices for quickly improving lead capture and follow-up practices to achieve better ROI for your company.

Inside YOUR Exhibiting Numbers:  Practical Metrics to Measure Exhibiting Performance, Value and ROI

*This webinar was recorded in 2019 prior to VMX 2020, but the information is still very relevant to your VMX 2024 exhibiting experience.

“It’s hard to improve what you don’t measure”, says Jefferson Davis, leading trade show productivity expert.  If you’re under pressure to justify your trade show spend and/or looking for ways to improve your performance, value and ROI, you will not want to miss this all new exhibitor webinar. You’ll learn easy-to-apply metrics you can use for your next show and receive a FRE measurement tool that will help you quickly apply the metrics for VMX.

STEP 4: Learn & Fill Knowledge Gaps by Reading Critical Success Tips & Topical White Papers

Stand Out Exhibit Examples From Previous Editions of VMX:

As a value-added exhibitor service, VMX 2023 provided new exhibiting companies, advertisers and sponsors with the TSE Gold 100 award winning E3 Exhibiting Effectiveness Evaluation.

• 2023
• 2022
• 2020

Planning:

1. 33 Ways to Save Money and Stretch Your Exhibiting Dollar
2. Planning to Win: Exhibiting by Objectives
3. Improving Exhibiting Effectiveness E-Book
4. Glossary of Exhibiting Terms

Promoting Your Exhibit:

1. Why Pre-Marketing Your Participation is More Important Than Ever
2. The Most Overlooked Key to Exhibiting Success
3. Discover and Deliver Your Attendee-Focused Value Proposition
4. How to Rewrite Your Exhibitor Listing to Drive Booth Traffic
5. Making Sponsorships Support Business Objectives and Deliver Value
6. Integrating Social Media Into Your Exhibiting Program
7. High-Impact Pre-Show Marketing
8. Exhibiting Partner Toolkit
9. NEW! 7 Ways to More Effectively Use Giveaways

Exhibit:

1. Booth Location Blues
2. 9 Steps to Stand Out and Be Remembered at Your Next Show
3. A Worthy Destination – How to Design a More Effective Exhibit
4. NEW! How to Tie your Exhibit into the Show Theme (Coming Soon)

Staffing:

1. How Many Booth Staff Should You Have?
2. 27 Rules of Trade Show Attendee Engagement
3. Staffing for Success
4. NEW! How to Keep Your Staff Energy Level High During Long Exhibiting Hours (Coming Soon)

Lead Management:

1. Lead Persistence – The Key to Trade Show Lead Conversion
2. CEIR Insight Report: How Exhibitors Can Improve Lead Quality and Sales Conversion
3. Improving Lead Quality by Asking the Right Questions and Capturing More Information
4. Closed-Loop Lead Management

Measurement:

1. 3 Important Questions Your Boss Might Ask You… Are you ready to answer?
2. Exhibit Measurement Made Easy

STEP 5.  Use the “Ask the Trade Show Experts” email Q&A

NAVC made special arrangements with Jefferson Davis, America’s leading exhibiting productivity expert. You can submit questions on any exhibiting topic. Mr. Davis and/or his team of trade show experts will respond personally within 24 hours. Submit your question now!