Sorry, The Application Period for the VMX 2023 Startup Circle & Pet Pitch Competition Has Closed!

Since 2018, the VMX Startup Circle gives new and innovative companies the opportunity to introduce their products, services and solutions to veterinary professionals and decision-makers. VMX is proud to give early-stage veterinary startups a platform to showcase their companies.


Finalists will be announced in early fall.



Sunday, January 15, 2023

4:45 – 6:00 PM



VMX Central Learning Theater – Booth 2326

Orange County Convention Center,

Orlando, FL [/su_column][/su_row][/su_note]


  • The Startup Circle Program was introduced at the VMX 2018
  • A maximum of 20 companies are selected annually
  • The goal is to help veterinary startup companies showcase their products and services and provide a large audience
  • Companies selected are provided a fully furnished booth space at a fraction of a price compared to a commercial booth
  • To date, NAVC has helped introduce and showcase more than 100 startup companies and has awarded over $100K in monetary prizes


Startup Circle participants will be selected by NAVC and will be announced in early fall using the criteria below:

  1. The company must be in existence 3 years or less by VMX
  2. The product or service must be available and serve and provide high impact to the veterinary community
  3. Less than $10 million in received funding
  4. Less than $1 million in annual revenue
  5. The company must adhere to and accept the NAVC’s/VMX’s Exhibitor Rules & Regulations

If selected, the Startup Circle participants will receive the following:

  1. Ability to participate in the VMX Startup Circle and as an exhibitor at a discounted rate
  2. Furnished exhibit space (excludes electrical and Internet)
  3. Small virtual booth inside VMX Virtual Expo
  4. Two (2) complimentary badges
  5. Inclusion in Exhibitor Directory listing in various media as determined by NAVC
  6. Additional promotions as determined by NAVC
  7. Eligibility to participate in the Pet Pitch Competition


6th Annual VMX Pet Pitch Competition

Don’t miss the 6th Annual Pet Pitch Competition happening inside the Expo Hall where 5 startup companies compete and pitch their ideas to the veterinary Shark Tank experts. Finalists include: #MentorVet, #Milo, #Moichor, Inc., #VetSnap, and Vetted Pet Health.

If selected in the Startup Circle, all companies will be eligible to participate in the Pet Pitch Competition.
NAVC will select the top 5 candidates who will represent the Pet Pitch Competition and these finalists will be announced on or before December 1.

  • All participants get an opportunity to network with leaders in the pet care industry
  • The Pet Project competition focuses on high-impact ideas to improve veterinary care
  • Entrepreneurs are invited to pitch their ideas to a panel of experts, who will then award cash prizes to the winning idea
  • Each finalist also receives mentorship, networking, and critical feedback to help accelerate their idea into a thriving business
  • All VMX registrants are encouraged to come and hear the Pet Project finalists pitch their projects
Previous winners include:

The winner receives a cash prize (no strings attached) and/or non-monetary prize. The prizes vary each year depending on the sponsors. The prize for VMX 2023 is to be determined. Previous years’ cash prizes ranged from $5,000-$15,000, plus additional brand exposure and recognition.

Since 2018, through the generous contributions from various organizations, such as Whistle, Petcoach, Leap, a division of Mars Petcare, Elanco and Petco, NAVC has awarded more than $100,000 to nearly 10 veterinary startups, with no string attached cash prizes.


  • Long-term impact on the veterinary profession (30%)
  • Long-term stability of the product or service (20%)
  • Ease of implementation and use (20%)
  • Uniqueness of the offering (20%)
  • Quality of the pitch/live presentation (10%)
Note: Companies may participate in the Startup no more than two times as long as they still meet the above criteria. Preference will be given to companies who have not pitched previously at VMX Pet Pitch Competition.


The Pet Pitch Competition winner during VMX 2023 will be announced on Sunday, January 15, 2023 at approximately 6:00 pm. One winner will be selected. The winner will receive the following:

  • Exclusive complimentary exhibitor booth at the NAVC’s Veterinary Innovation Summit (VIS) in Kansas City in August
  • An invitation to attend Purina’s Pet Care Innovation Network’s invitation-only Innovation Summit at Purina HQ in October. Travel accommodations paid for by the Pet Care Innovation Network for one founder of the winning startup.
  • Veterinary Industry media and public relations support from VMX/NAVC
  • Opportunity to return as one of the panel judges at future VMX Startup Circle and Pet Pitch Competition



Contact your Exhibit Sales Team at or +1.352.244.3733

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