Manolita Moore, MBA

Manolita is an innovative and an award-winning Trade Show and Association Executive. Manolita’s core expertise includes Business Operations, Trade Shows & Industry Relations, Sales & Marketing, Board & Association Governance, and Technology & Product Development.

Manolita has 20+ years of experience in the association, convention and trade show industry. She is a gifted leader who excels at developing high-performing teams and driving efficiencies. She is best known for her achievements while serving as the Chief Operating Officer at the WVC, where she helped transform the organization as one of the largest and successful veterinary conferences in the world.

Manolita joined NAVC in 2017. She is responsible for the overall vision, sales strategy, and product development for the NAVC’s Trade Show/Expo Department, and has been driving the growth of their trade show initiatives. Under her leadership, she introduced the VMX Startup Circle and Pet Pitch Competition in 2018. She received TSNN’s & Expo Group’s Show Manager of the Year in 2019. The NAVC received the Trade Show Executive’s prominent awards — Fastest50 and Gold 100 in the same year also in 2019. She introduced new and innovative services and initiatives and has more than doubled the department’s revenue from $3+ million to $6+ million in less than 3 years.  And, most recently, she spearheaded and launched the first-ever 3D, immersive, year-round VMX Virtual Expo Hall & Marketplace platform in January of 2020, just prior to the advent of COVID-19 which allowed NAVC to pivot quickly virtually.

Manolita currently volunteers and serves as a Board Officer (Secretary) for the American Veterinary Exhibitors Association (AVEA), DEI Advisory Council member for the American Veterinary Medical Association (AVMA) and the American Association of Veterinary Medical Colleges (AAVMC), and as a member of the Trade Show Executive’s newly-formed DEI Task Force. She previously served on the IAEE Board of Directors for 4 years.  Manolita is active and has been a long-time member of the IAEE, ASAE, and FSAE.

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