As the Chief Media Officer, Laura Walker oversees the creation and implementation of an organization-wide strategic business plan that elevates the unification of the NAVC’s sponsorship, advertising and publishing sales efforts. Her role also includes oversight of the publishing of Today’s Veterinary Business, Today’s Veterinary Nurse, Today’s Veterinary Practice and Veterinary Advantage, the official journals of the NAVC.
Joining the NAVC with a diverse background in sales, marketing and publishing (traditional and digital), Walker brings a proven track record of developing results-driven campaigns for a wide range of industries. Most recently, she served as a group publisher for Bonnier Corporation, one of the world’s most respected media groups, where she oversaw all aspects of the business from advertising and strategic planning, to print circulation and budgeting, for seven magazine brands. She also previously served as vice president of digital and strategy for Bonnier where she oversaw all facets of digital business for more than 20 magazine brands. She also held the positions of online editor for Rodale and video journalist for CNN before her time with Bonnier.
“I’m excited to join the NAVC team and work alongside the sales, exhibits and publishing departments to develop strategy, implement planning and focus on cohesion and collaboration,” stated Walker.
Walker earned a Bachelor of Arts degree in Journalism/Telecommunication Arts as well as another in Sociology from the University of Georgia in Athens. She currently resides in Winter Park, Florida with her husband and her lively labrador retriever, Athena Sky Walker.