NAVC Marketing Coordinator

POSITION TITLE: NAVC Marketing Coordinator

LOCATION: Orlando, FL or Remote

REPORTS TO: SR Manager, Special Events

FLSA Status: Exempt

Pay Level: Base Salary

NAVC Overview

The North American Veterinary Community (NAVC) is a nonprofit organization dedicated to supporting and advancing veterinary professionals worldwide. The world’s leading provider of veterinary continuing education, the NAVC delivers essential training, tools and resources for veterinary professionals to stay abreast of advances in animal medicine and provide the best medical care for animals everywhere. Through its commitment to innovation and excellence, the NAVC has developed a diverse portfolio of products and services, including: educational events, headlined by VMX, the world’s largest, most comprehensive continuing education conference and launchpad for new products and innovations within the veterinary industry; a robust digital platform for virtual learning and engagement; the veterinary industry’s largest and award-winning portfolio of trade publications; and an advocacy arm which unites the veterinary community and pet lovers. The NAVC was founded in 1982 and is headquartered in Orlando, FL. Since 2017, the NAVC has been recognized annually as one of the Top Workplaces by the Orlando Sentinel. To learn more about the NAVC’s products and brands, visit https://navc.com/. To see our schedule of upcoming events, visit https://navc.com/calendar/.

Position Objective

The ideal candidate is an expert event marketing strategist, event lover and metrics junkie who is always asking, "How can we do this better? How can we be more effective?” They want to be part of a fun, interactive environment and are passionate about the role marketing and communications play in NAVC’s success, and the success of its events brands.

Reporting to the Senior Manager, Special Events Marketing, the NAVC Marketing Coordinator will support multiple extensive, multi-channel marketing plans which for highly focused, niche B2B events which include attendee and sponsor marketing projects such as: print and web ads, direct mail pieces, email campaigns, web content, sales and sponsorships collateral, special events projects and social media strategizing. The role will work closely with the event teams to ensure deliverables are completed on deadline and within brand guidelines, reflecting the right tone of voice and messaging.

Position Responsibilities

Support NAVC marketing planning, development and execution

Contribute to strategic planning documents (including content briefs, campaign plans, marketing budgets and strategy plans) with Senior Manager, Special Events

Understand the brand and market position, serving as the brand champion for your events

Ensure consistent messaging and branding across all marketing communications and communicate strategic messages appropriately and effectively among target audiences

Collaborate with various NAVC marketing staff (i.e. vice president, creative design, senior director of communications, digital marketing director, etc.) to facilitate projects through the workflow process

Manage and effectively interact with multiple event and NAVC team contacts; work independently to complete projects; understand how to use resources to deliver results

Work with internal and external marketing teams to deliver the brand message and deliverables to market

Assist with other assignments as needed to support overall NAVC marketing strategy

Assess and report on the performance of our marketing efforts using analytic and tracking tools; suggest and implement strategies to improve performance

Utilize database marketing tactics, marketing analytics and available research insights; apply these skills to adjust and optimize campaigns for increased customer engagement

Lead and implement new marketing initiatives across teams

Proactively keep Senior Manager, Special Events informed of project status and deliverables

As needed, attend NAVC-owned and/or related offsite events to assist in event-specific marketing efforts

Qualifications

Bachelor's Degree in Marketing, Communications, PR, or related field

A minimum of 3-4 years of experience in agency, B2B marketing or similar marketing role, B2B event marketing a plus

Experience working with various ESP platforms (Omeda) and builders (BeePro, Litmus)

Strong written and verbal communications skills, with strong attention to detail

Superb people skills with a proven ability to interact with colleagues in cross-functional teams

Excellent organizational skills and management skills, including a demonstrated ability to efficiently plan, organize and manage projects with limited direct supervision

Proven ability to manage multiple projects and assignments simultaneously, delivering on time

Track record of taking initiative and driving projects through to completion

Mature, detail-oriented, able to work well under tight deadlines and work independently, collaboratively and with a team, solving problems in a resourceful manner

Independent and creative thinker who can bring new ideas and perspectives to existing clients and/or products

Flexibility to adapt to changing priorities and needs of the organization

Excellent knowledge of Adobe products, Canva, WordPress, MS Office and Google Applications

Creativity and the ability to develop original content focused on customer engagement

Strong ability to use resources to deliver results

High attention to detail

Thrives in a fast-paced working environment—functions well under pressure and flexibility to work with unpredictable deadlines and schedules

Strong organizational and time management skills with the ability to multi-task to manage multiple projects across multiple brands at the same time

Environmental Position Requirements