Email Marketing Manager

POSITION TITLE:          Email Marketing Manager

LOCATION:                    Orlando, FL

REPORTS TO:               Digital Marketing Director

FLSA Status:               Exempt

Pay Level:                    Base Salary

NAVC Overview

The North American Veterinary Community (NAVC) is a nonprofit organization dedicated to supporting and advancing veterinary professionals worldwide. The world’s leading provider of veterinary continuing education, the NAVC delivers essential training, tools and resources for veterinary professionals to stay abreast of advances in animal medicine and provide the best medical care for animals everywhere. Through its commitment to innovation and excellence, the NAVC has developed a diverse portfolio of products and services, including: educational events, headlined by VMX, the world’s largest, most comprehensive continuing education conference and launchpad for new products and innovations within the veterinary industry; a robust digital platform for virtual learning and engagement; the veterinary industry’s largest and award-winning portfolio of trade publications; and an advocacy arm which unites the veterinary community and pet lovers. The NAVC was founded in 1982 and is headquartered in Orlando, FL. Since 2017, the NAVC has been recognized annually as one of the Top Workplaces by the Orlando Sentinel. To learn more about the NAVC’s products and brands, visit https://navc.com/. To see our schedule of upcoming events, visit https://navc.com/calendar/.

Position Objective

The ideal candidate is an expert email marketing strategist, content lover and metrics junkie who is always asking, "How can we do this better? How can we be more effective?” They want to be part of a fun, interactive environment and are passionate about the role marketing and digital communications play in NAVC’s success, and the success of its brands.

Reporting to the Digital Marketing Director, the Email Marketing Manager will be the primary strategist and manager for all NAVC email campaigns.

Position Responsibilities

• Oversee the strategy & development for all email and newsletter content for all NAVC brands, maintain NAVC-wide email marketing calendar
• Oversee the development of custom advertiser eBlasts by digital marketing and advertising coordinator
• Support email content development, scheduling & advertising operations as needed
• Develop content and oversee distribution of weekly & monthly newsletters and any other dedicated internal & event marketing emails
• Oversee the development and distribution of the monthly NAVC Industry Insider newsletter
• Support NAVC-wide digital planning, budgeting, development and scheduling
• Ensure consistent messaging and branding across all email communications and communicate strategic messages appropriately and effectively among target audiences
• Ensure all email content adheres to NAVC and/or client brand standards
• Assess and report on the performance of our email efforts using analytic and tracking tools; suggest and implement strategies to improve performance
• Collaborate with NAVC sales teams on ongoing efforts to develop new, strategic email advertising opportunities for NAVC’s partners
• Stay current on emerging trends in digital marketing and measurement
• As needed, attend NAVC-owned and/or related offsite events to assist in event-specific digital marketing efforts
• Serve as primary owner of all email related tools and resources used for daily campaign management and measurement; assess emerging tools and resources regularly
• Manage and communicate email data analytics and support strategy planning
• Collaborate with various NAVC marketing staff (i.e. vice president, creative design, senior director of communications, digital marketing director, etc.) to facilitate projects through the workflow process
• Assist with other assignments as needed to support overall NAVC marketing strategy

Qualifications

• Bachelor's degree required
• A minimum of 3-5 years of experience in email marketing management with proven success
• Experience working with various ESP platforms (Omeda) and builders (BeePro, Litmus)
• Strong copywriting skills
• Superb people skills with a proven ability to interact with colleagues in cross-functional teams
• Excellent organizational skills and management skills, including a demonstrated ability to efficiently plan, organize and manage projects with limited direct supervision
• Proven ability to manage multiple projects and assignments simultaneously, delivering on time
• Track record of taking initiative and driving projects through to completion
• Mature, detail-oriented, able to work well under tight deadlines and work independently, collaboratively and with a team, solving problems in a resourceful manner
• Independent and creative thinker who can bring new ideas and perspectives to existing clients and/or products
• Superior customer service skills and support for a variety of internal and external clients
• Knowledge of CAN-SPAM and email deliverability best practices
• Strong written and verbal communications skills, with strong attention to detail
• Flexibility to adapt to changing priorities and needs of the organization
• Excellent knowledge of HTML, CSS, CMS systems, Adobe products, WordPress, MS Office and Google Applications

Environmental Position Requirements

• Some travel may be required
• All prospective employees must pass a background check
• Position is based in NAVC’s Orlando, FL office with the possibility to also work from home, in addition to working in the office, based on manager approval
• Dog-friendly office
•  Robust benefits package including health, vision, dental and 401K match